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Google Under Crosshairs for Antitrust Allegations, Case Expected

October 16, 2012
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New reports released late Friday by Reuters indicate that the Federal Trade Commission (FTC) is focusing its laser-like sights on Google for a possible antitrust case — and by possible, we mean "most assuredly likely." According to Reuters, four separate FTC commissioners believe that Google "illegally used its dominance of the search market to hurt its rivals," describes Reuters’ Diane Bartz....

 

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Amazon.com
Amazon Ad Model Forces Changes in Search Engine Marketing
October 15, 2012 From MediaPost

Google may find some merry in this year's holiday cheer, but the tech company should expect to have fierce competition from Amazon.com. The ad format powering Google Shopping results, Product Listing Ads, grew at a rate of 262 percent in this year's third quarter compared with the prior year, and provided 20 percent of Google paid-search clicks for the quarter, according to a recent Rimm-Kaufman Group report.

 
Google+ vs Facebook
Video: Google+ or Facebook for Brand Engagement?
October 12, 2012 From Brafton
Google+ now boasts more than 400 million accounts ... but only 150 million active users. There have been debates about the value of Google's network for social media marketing, though marketers are quick to acknowledge a Google+ presence can enhance search visibility. On the other hand, Facebook's dominance as a marketing platform is clear and undisputed, with the network used by 92 percent of social marketers. We asked Boston dwellers to make a choice: A world without Facebook or a world without Google (spanning Google+ and Google search). Check out the video, and read the blog post below for the social media marketing highlights.
 

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