At work, people are likely surfing the web from a desktop or laptop computer. Other times during the day, they might be connected via a smartphone, tablet or television. This means at least one thing for business owners: Advertising to the right people, on the right device and at the right time of day can be a multi-pronged hassle. Search giant Google is trying to simplify this process with an update to its AdWords service....
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Yahoo Reveals Advertising Deal With Google
February 7, 2013
The world of online advertising is in a tizzy. First Google revamps its AdWords model with enhanced advertising campaigns, and now Yahoo has announced that it's teaming with Google. The Cupertino, Calif.-based corporation confirmed yesterday that it's formed a new partnership with Google for "contextual advertising." This basically translates to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.
What to Expect From Google in 2013
January 22, 2013
From eM+C Weekly
Trying to predict what Google will do next is one challenge that digital marketers always attempt and often come up short at. There are roughly 500 changes made each year to Google's algorithm, so we know changes will be made. What these changes are, well, that's a whole different ball game. Nonetheless, here's one search marketer's opinion of what to expect from Google in 2013: