Connect
Follow us on
Advertisement
 
 

Got a Klout Score Over 60? You Can Get a Piece of Frostbox

January 3, 2013
Get the Flash Player to see this rotator.
 
UK startup Frostbox, which aims to be the Dropbox of social media, is offering up pieces of the company to investors -- but only those with Klout scores of 60 and above. The program, run via Wahooly, is based on the premise that publicity from such social media mavens should translate into equity in the company. Dana Severson, co-founder and CEO of Wahooly, says the share of equity is based on the amount of social media activity. Severson declined to disclose exactly how much of Frostbox is being offered, though typically companies offer equity in 1% to 8% of their companies.
...

 

Companies Mentioned:

More Suggested Content:

Social Media
The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)
September 11, 2012 From Social Media Today
New media has changed the way we interact and communicate. To understand these changes, "social media experts" popped up to help organizations evolve their marketing communications accordingly. But while their intentions might be good, their results aren't. Because having more Twitter followers and a high Klout score won't necessarily help you get more website traffic, bring in more qualified leads or increase sales. The tools and technology may have changed. But the underlying marketing principles still apply.
 
Clint Kaiser
A Return Trip Through 80 Retailers’ Email Sign-Up Experiences
January 2, 2013 From eM+C Daily
Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that article for the methodology I used in evaluating the programs. At a high level, this is an assessment of the retail vertical welcome experience. 
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

Train Your Board (and Everyone Else) to Raise Money Train Your Board (and Everyone Else) to Raise Money

...

ORDER NOW

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: