Groupon is honoring Presidents Day by giving customers an Alexander Hamilton
— $10 off $40 spent on a deal for any local business. The promotion, which began this past weekend, allows customers to "honor our money-minded Commander-In-Chief." "The $10 bill, as everyone knows, features President Alexander Hamilton, undeniably one of our greatest presidents and most widely recognized for establishing the country's financial system," Chicago-based Groupon says on its webpage. But there's just one flaw in the promotional plan: Hamilton was never president. Hamilton is considered a Founding Father and was the country's first Secretary of the Treasury....
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Groupon Buys ideeli for $43 Million
January 13, 2014
On Monday, Chicago-based daily deals company Groupon announced its purchase of ideeli, a fashion apparel flash-sale site, for $43 million in cash. ideeli will continue to operate as a separate website. The acquisition of ideeli, a New York startup known for its strong mobile presence and fashion offerings, is part of an overall strategy to boost Groupon's cachet among the binge shopping set. In a press release announcing the sale, Groupon CEO Eric Lefkofsky said ideeli will help his company become "the place you start when you want to do or buy just about anything, anytime, anywhere."
Identifying Deal-Seeking Behavior to Drive Profits
November 5, 2013
From eM+C Weekly
In the classic song "The Gambler," Kenny Rogers sings, "you need to know when to hold 'em; know when to fold 'em." A corollary message could also be applied to retailers seeking guidance on when and to whom to give a discount or a deal. Increasingly, steep discounts offered to consumers across the board are eroding profit margins, in many cases unnecessarily. In order to address the problem, retailers must become savvier at deciding who gets a discount.