Shopping by catalog is a century-old habit that Harper's Bazaar
wants to replicate in the digital world. Harper's Bazaar
launched ShopBazaar yesterday to make it easier for readers to buy products highlighted in the magazine in one place while also creating a new revenue stream. Harper's Bazaar's
editors select content that readers can browse, purchase and share the products without leaving the page. The site is a monthly digital publication....
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Melissa Data Launches Personator to Reduce Fraud and Data Entry Errors in E-Commerce Applications
October 12, 2012
From eM+C Daily
Company: Melissa Data, a provider of contact data quality and direct marketing solutions
Product/Service: Personator, an integrated data quality web service
What it Does: Provides identity verification and fraud prevention for e-commerce applications. Personator determines whether associations between different elements (e.g., name and address) are correct, increasing accuracy by ensuring a valid and correct link between the data and identity of individual customer contacts.
How to Set Affiliate Marketing Commissions
October 4, 2012
From Practical Ecommerce
Before launching an affiliate program, merchants should establish their default commission structures. This is the base commission rate that will apply to all of your standard affiliates. You will still be able to customize terms for individual affiliates, but your base commission rate dictates how affiliates that do not have negotiated terms are paid.