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HMV Employee Who Hijacked Official Twitter Account Speaks Out

February 5, 2013
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An employee of HMV who hijacked the company's Twitter account following the "mass firing" of 60 employees has revealed her identity. Poppy Rose Cleere, who was HMV's social media planner, revealed that she felt senior members of staff at HMV "never seemed to grasp" how important social media was in building links between themselves and customers. 
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HMV, image courtesy of NME
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