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Hot and Cold Trends in Search Going Into 2013

December 17, 2012
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The end of the year in any industry marks a good opportunity to look back on the year and reflect on changes. This is particularly true in the search engine optimization industry, given the volume and intensity of changes that have occurred in 2012, from algorithmic changes to how SEO is perceived in the organization to changes in how SEO professionals work with data and everything in between....

 

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Doug Wheeler, Optify
4 Tips to Help Marketers Make Up for Their Disappearing Data From Google's ‘Not Provided’
December 17, 2012 From eM+C Daily
Over the past year, companies have consistently noticed the increase in "(not provided)" terms in their organic referring keyword reports, and I believe this will only continue to increase due to the 250 million Gmail and 200 million Chrome users, many of whom remain signed into their accounts while conducting Google searches. There's a likelihood that eventually organic referrer data (i.e., search terms) will completely disappear altogether.
 
SEO
Forget Rankings: Here Are 6 SEO Metrics That Matter
December 13, 2012 From Search Engine Watch
It would be an understatement to say that the search engine optimization landscape has changed a lot through the years. In just the last two years the changes have been dramatic. Panda and Penguin top the list as the most visible game changers, but there's another one that occurred somewhat under the radar — but has been equally dramatic in its impact on SEO. That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. 
 

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