Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your #blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @mbusa Superdome right now..."...
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The Instagram Super Bowl: 49ers vs. Ravens on Social Media
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Crowdsourcing Rules for Super Bowl Ads
January 21, 2013
From USA Today
A cast of thousands. No, that's not the screen credit for the latest Hollywood blockbuster. It describes how many of this year's Super Bowl commercials are being woven together with a social media assist from consumers. Call it the Crowdsourcing Bowl. Super Bowl advertisers, including Pepsi, Lincoln, Pizza Hut and Doritos, all have reached out to the public via social media for help with their ads to air in the Feb. 3 game.