Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your #blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @mbusa Superdome right now..."...
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The Instagram Super Bowl: 49ers vs. Ravens on Social Media
February 1, 2013
From Social Media Today
Finally, Super Bowl XLVII is right around the corner. In just a few days, the San Francisco 49ers will face the Baltimore Ravens in
the game that will crown this season's NFL champion. As both teams prepare to deploy their A-game on Sunday, another battle is being waged … on Instagram.
Crowdsourcing Rules for Super Bowl Ads
January 21, 2013
From USA Today
A cast of thousands. No, that's not the screen credit for the latest Hollywood blockbuster. It describes how many of this year's Super Bowl commercials are being woven together with a social media assist from consumers. Call it the Crowdsourcing Bowl. Super Bowl advertisers, including Pepsi, Lincoln, Pizza Hut and Doritos, all have reached out to the public via social media for help with their ads to air in the Feb. 3 game.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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