Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they've bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they've done previously with marketers' customer data from their CRM databases.
Yahoo CEO Marissa Mayer unveiled a new look for the company's homepage and mobile sites on the "Today" show yesterday, with a cleaner look that's more of a refresh than a complete redesign. The central new component is a news feed running down the center of page that's supposed to be personalized to a visitor's reading habits as well as what their Facebook friends have liked and read if they log in using a Facebook ID. The company said the new look would be rolled out to all Yahoo users over the next few days.