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How B-to-B Marketers Are Benefiting From Facebook

February 27, 2013
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The story of the Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B-to-B marketers: The astronauts used the moon's gravitational pull to slingshot them so they had enough power left to get back to Earth. B-to-B marketers: Facebook is your moon. In the 2012 Social Media Marketing Industry Report, B-to-B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year....

 

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Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they've bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they've done previously with marketers' customer data from their CRM databases.

 
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