The story of the Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B-to-B marketers: The astronauts used the moon's gravitational pull to slingshot them so they had enough power left to get back to Earth. B-to-B marketers: Facebook is your moon. In the 2012 Social Media Marketing Industry Report, B-to-B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year....
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Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles
February 22, 2013
From Ad Age
Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they've bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they've done previously with marketers' customer data from their CRM databases.
Marissa Mayer Unveils Yahoo's New Look
February 21, 2013
From Ad Age
Yahoo CEO Marissa Mayer unveiled a new look for the company's homepage and mobile sites on the "Today" show yesterday, with a cleaner look that's more of a refresh than a complete redesign. The central new component is a news feed running down the center of page that's supposed to be personalized to a visitor's reading habits as well as what their Facebook friends have liked and read if they log in using a Facebook ID. The company said the new look would be rolled out to all Yahoo users over the next few days.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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