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How Brands Will Carry On the Social Conversation in 2013

November 13, 2012
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As the year 2012 comes to a close, the predictions for next year are already starting to trickle in. One of the most interesting thoughts about 2013 that I've come across lately is out of the U.K., called Empty13. The premise is simple: There isn't much happening in 2013. After a year full of Olympics and elections in 2012, there isn't a lot on the shared agenda for 2013....

 

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Custom content and experiences that appeal to unique tastes occur even within (or maybe especially within) households. On any given day, each family member can watch, listen and participate in their own videos, music and games on their device of choice. Smartphones, tablets, televisions and mp3 players create a splintered environment, so marketers cannot appeal to shared experiences and frames of reference understood by a mass audience.
 
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