The importance of good content in the practice of search engine optimization and online marketing in general has increased dramatically over the past year with the search engines increased focus on content quality. Marketers are now focused on creating good content — content that's shareworthy, linkworthy, builds a dedicated readership and is, by extension, appealing to the search algorithms. As content creators increasingly think about what constitutes "good" content, we recognize that there are many different approaches to how to create good content online....
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Rethinking Google+: Value Certainly There, But Mostly for Search
November 1, 2012
From eM+C Weekly
While there's much debate around the merits of Google+ (G+) in the world of social media, the search engine optimization benefits of establishing a presence there are reason enough for most businesses and company authors to engage with the G+ audience. Truth be told, providing better search results was a primary driver for Google to launch the offering in the first place.
6 Ways to Use Images to Improve Your Web Conversion Rate
October 31, 2012
Many people who have heard me speak know that I'm not a fan of using gratuitous images just to spice up your web design. By its very nature, the web is a visual medium, and the wrong image can create a visual distraction that pulls your visitor away from your key message points and/or call-to-action. Aside from causing a distraction, images can create confusion (if they aren't aligned with visitor expectations) and even make a visitor feel insecure (if the quality is low or is commonly used as "stock" imagery.) Naturally, all of this leads to lower conversions.