Here's one tech trend you probably haven't seen in a top 10 list: skyrocketing neck injury rates due to mobile device overuse. OK, maybe that's made up, but one thing you can't deny is just how many hours today's consumers spend peering into their smartphones and tablets. Whether it's that businesswoman toddling haphazardly down a busy sidewalk as she looks up a few more stats or that father ambling along in the carpool lane while texting, everywhere you look there are people with their heads down, thoroughly sucked into their devices.
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How to Survive Google's Latest Change to AdWords
February 8, 2013
From AdAge
From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones. Like any big change, this will bring good and bad news for marketers, many of which are hard at work now forming strategies for following people from device to device. Google is betting this change will increase ad revenue in the connected device world.
ExactTarget Expands Mobile Marketing Suite
February 8, 2013
From eM+C Daily
Company: ExactTarget, a global provider of cross-channel interactive marketing SaaS solutions
Product/Service: MobilePush, a mobile marketing app
What it Does: Enables marketers to power push notifications through a stand-alone application or integrate the push messages with campaigns across email, social and the web via the ExactTarget Interactive Marketing Hub.
Bootstrapper’s Guide to the Mobile Web
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