How do you build a keyword list for a relatively normal site with limited amounts of template content? In these engagements you build a keyword list and then optimize individual pages for individual terms. Brand websites are a good candidate for this kind of keyword research....
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How to Build Shareworthy, Linkworthy ‘Complete’ Content the Search Algorithms Will Love
November 6, 2012
From Search Engine Watch
The importance of good content in the practice of search engine optimization and online marketing in general has increased dramatically over the past year with the search engines increased focus on content quality. Marketers are now focused on creating good content — content that's shareworthy, linkworthy, builds a dedicated readership and is, by extension, appealing to the search algorithms. As content creators increasingly think about what constitutes "good" content, we recognize that there are many different approaches to how to create good content online.
Rethinking Google+: Value Certainly There, But Mostly for Search
November 1, 2012
From eM+C Weekly
While there's much debate around the merits of Google+ (G+) in the world of social media, the search engine optimization benefits of establishing a presence there are reason enough for most businesses and company authors to engage with the G+ audience. Truth be told, providing better search results was a primary driver for Google to launch the offering in the first place.