Many search engine optimization professionals have different interpretations of the phrase "search-engine friendly website design." To some, it means crawlability — i.e., making sure that web content is accessible to the commercial web search engines. Other SEO professionals believe that search-engine friendly design is indexation — i.e., making sure web pages are included in a search engine index....
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Listen in as Doug Loots, e-business and online marketing manager for Wells Fargo, discusses best practices around integrating search engine optimization and social marketing, and how the combination can bring marketing success.
ONLINE EXCLUSIVE : How Cook's Direct Found Success With a Microsite Strategy
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There's a growing interest in microsites, which are online collections of distinct segments of merchandise from a larger range of products. If you sell a variety of housewares on your site, for example, you could break out the kitchenware to form a single microsite with a whole new name.
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