Social media marketing in 2013 is a serious job. No longer can we leave managing our social media pages to a new college grad with a major in communications. Social media, which now signals search engine optimization, can manage customer service, and hurt your brand reputation, is a key component of any corporate marketing program. So, how is the practice, which changes daily, managed and, equally as important, budgeted?...
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3 Analytic Tools to Improve Your Social Media Performance
January 9, 2013
From Social Media Examiner
Do you want to improve the results of your social media marketing? Measuring your social media performance is key to getting great results. You need the right tools to measure those results. In this article, we'll go through three analytic tools to help improve your results on social media.
Misconceptions About Google Search Algorithm Updates and the Disavow Links Tool
January 9, 2013
From Search Engine Journal
In 2012, Google released significant search algorithm updates that have changed search engine optimization practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We've recently been contacted by several prospects who wanted help recovering from Google penalties using the new "disavow links tool," even though their website wasn't penalized by any unnatural links penalty.
Bootstrapper’s Guide to the Mobile Web
Valuable Content Marketing
