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How to Effectively Budget Your Social Media Program in 2013

January 9, 2013
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Social media marketing in 2013 is a serious job. No longer can we leave managing our social media pages to a new college grad with a major in communications. Social media, which now signals search engine optimization, can manage customer service, and hurt your brand reputation, is a key component of any corporate marketing program. So, how is the practice, which changes daily, managed and, equally as important, budgeted?...

 

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FROM THE BOOKSTORE

Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. Global Fundraising: How the World is Changing the Rules of Philanthropy

Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair...

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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