Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
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Best Practices for Point-of-Sale Email Address Collection
January 21, 2013
From eM+C Daily
The practice of collecting email addresses at the point of sale (POS) isn't a new one. However, more companies are embracing the trend, and they're doing so with increasing regularity. For example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts.
Exploring the Effectiveness of Email Acquisition Tactics
July 16, 2012
From ClickZ
In April of this year, my firm surveyed 402 qualified marketers about their email acquisition tactics as well as the methods that were delivering the highest value. Not surprisingly, the majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers. When we asked them which method of email acquisition produces the highest-value subscribers, the corporate or branded website again was on top, as selected by 35 percent of the respondents. This chart details the responses to both questions.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
