In the aftermath of Google's Disavow Links Tool announcement, search engine marketers and webmasters across the industry are screaming one question, loud and clear: How do I know which links to disavow? What follows is a step-by-step, tactical walkthrough of exactly how to perform a link profile audit as well as how to figure out which links should be removed and/or disavowed....
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New Opportunities for Facebook Advertisers
October 23, 2012
From eM+C Daily
It seems pundits have been ringing Facebook's death knell since the day it went public. Some marketers suggest there's no return on investment in Facebook advertising, while others believe that Facebook isn't being attentive enough to the needs of its advertising base. There are, however, new opportunities popping up for advertisers on Facebook all the time.
Google Plans to Combine Mobile and Desktop Ads
October 23, 2012
From ClickZ
Google CEO Larry Page shared select bits of his vision for the company during its third-quarter earnings call late last week. In his opening statements, Page introduced an idea that came up again and again throughout the call: internet users don't really want a different experience on mobile devices than on their desktop computers. It was a peculiar thing to say, given Google's GoMo initiatives and its insistence that webmasters make its sites mobile friendly. Why, it was only July this year that Google's own research told us 75 percent of users prefer a mobile-friendly website.
Bootstrapper’s Guide to the Mobile Web
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