Do you have a grip on your social traffic? Measuring your social media impact can be overwhelming. A tried-and-true favorite social media measurement tool is Google Analytics. Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics. Here's how to measure your social media traffic using Google Analytics...
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Brands Show Early Enthusiasm for Instagram Web Profiles
November 16, 2012
From AdAge
After the rollout of Instagram web profiles last week, some users fretted that an online repository for pictures carelessly posted of their voter ballots or Halloween costumes was reason to make their accounts private. Brands, on the other hand, are showing some enthusiasm for Instagram web pages, even if they don't quite know what to do with them yet.
Mobile App Marketing Guidelines
November 16, 2012
From Search Engine Watch
Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great reviews or promote your app through social media, but thankfully there are many options to utilize media spend to acquire downloads. Mobile app campaigns are bought similar to traditional online media campaigns.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
