Marketers continuously overlook email as a content type to include in their online outreach programs. Content marketing is making positive growth as brands focus on maintaining company blogs and producing engaging visual media to pique consumers' interests. However, email marketing remains an effective tactic to reach new and existing customers, and new data from Knotice and ExactTarget suggest brands should include high-quality email strategies in their ongoing digital marketing efforts.
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Mobile Email Marketing Essentials for 2013
February 20, 2013
From ClickZ
If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing your email campaigns for mobile should be your top priority this year:
5 Email Marketing Trends for 2013 and Beyond
February 6, 2013
From eM+C Daily
In his midday keynote presentation at last week's All About eMail Live! conference in Atlanta, David Daniels, CEO and co-founder of The Relevancy Group, a provider of marketing consulting and research services, highlighted five trends that email marketers need to be aware of if they hope to succeed in today's crowded marketplace. Daniels also offered up takeaway tips for attendees on how to leverage these trends to their advantage.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
