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How to Recover From Getting De-Indexed

November 14, 2012
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Whether you let your domain expire, your server crashed or you got penalized for breaking Google's webmaster quality guidelines, having your website de-indexed is a serious issue. Once the damage has been done and the site has been completely de-indexed, webmasters are left wondering how to recover from such a catastrophe. Getting de-indexed isn't a death sentence, however. Brands can recover from it in as little as one week depending on the size of their site. Reclaiming organic search rankings may take up to one month or longer, and traffic will suffer until a full recovery has been made....

 

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How Amazon Exploits Small Online Retailers
November 8, 2012 From Mashable

For more than a decade, Amazon.com has carved out a niche for itself as the online shopping network for every niche. Since making everything available would be an impossible task even for the retail giant, Amazon has a Pro Merchant program for small businesses. In return for padding the enormous marketplace with even more wares, sellers get to ride the coattails of Amazon's search engine optimization. While the relationship seems symbiotic, the trouble occurs when sellers attempt to leave Amazon. When that happens, for whatever reason, Pro Merchants' empty storefronts remain open.

 
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This week's top article of the week (as determined by our readers’ clickthroughs) addresses a basic yet critical topic: What can you do to convert more of your website visitors into customers? Jared Gerber of IMAGINE IT Web Design & SEO dishes out 10 pointers to help online retailers improve their conversion rate in 10 Tips to Maximize Your Website Conversion Rate.
 

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