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How to Scale Your Link Marketing Strategy

November 15, 2012
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Learn how to scale your link marketing strategy to build traffic, exposure and rankings. Here are the steps to get things started: First, I'm going to assume you already have a link marketing strategy you want to scale. If not, many traditional marketing and public relations strategies can be converted into a link marketing plan. If you're still looking for ideas, here's a starting point....

 

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How to Predict Keyword Profitability in New Verticals
July 16, 2012 From Search Engine Watch

"How profitable are those keywords?" is a question we get asked time and again when pitching clients on the idea of expanding into new keyword verticals. The clear concern for the client here is return on investment. "If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created, work with you to launch content-based link marketing campaigns and social engagement efforts, etc, how much revenue can I expect to generate?"

 
4 Ways to Start Building an Integrated Marketing Strategy
September 8, 2010 From Today @ Target Marketing
We are in the middle of a massive shift from the use of traditional marketing to the use of integrated marketing: a combination of direct marketing, social media marketing, public relations and search marketing. Here are four steps you can take today to start building an integrated marketing strategy.
 

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