Learn how to scale your link marketing strategy to build traffic, exposure and rankings. Here are the steps to get things started: First, I'm going to assume you already have a link marketing strategy you want to scale. If not, many traditional marketing and public relations strategies can be converted into a link marketing plan. If you're still looking for ideas, here's a starting point....
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"How profitable are those keywords?" is a question we get asked time and again when pitching clients on the idea of expanding into new keyword verticals. The clear concern for the client here is return on investment. "If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created, work with you to launch content-based link marketing campaigns and social engagement efforts, etc, how much revenue can I expect to generate?"
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