More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy — dare I say aspirational — moments of pleasure, it's actually influencing a new aesthetic style. In fact, one of the common complaints is how spellbinding the Pinterest experience becomes as users spend hours upon hours exploring content and seeking out new curators of style, inspiration and taste....
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Retail Brands on Twitter Aren't Tweeting
December 18, 2012
Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube).
9 Steps to Pinterest Web Traffic Success
December 17, 2012
From Social Media Today
No doubt about it, Pinterest was hot in 2012, having more than doubled its user base since January. This should come as no surprise to anyone in the digital marketing world. There's a big misconception out there that Pinterest is only useful to e-commerce sites. This couldn't be further from the truth. Like any other widely used social network, just about anyone can find success with Pinterest if used creatively.