There's been a single pink folder on my desk since Jan. 15 of this year. That day matters to me for two reasons — first, it's my birthday and second, it's the day when I start an empty folder with the intention of collecting ideas for my year-end trend report. Then throughout the year, I steadily add information that I find about products, services, apps, marketing campaigns, new businesses and any other idea to it. Some are scribbled on a memo pad from a hotel room, others are torn out of magazines or newspapers....
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Leveraging Pinterest to Benefit Email Marketing Campaigns
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From eM+C Weekly
Much to everyone's surprise, the runaway hit social networking site at the turn of 2012 isn't Twitter, LinkedIn or Google+. It's Pinterest, the latest social media craze that seems to have captured everyone's attention. While Pinterest has been around for a while, marketers need to begin establishing a presence on the platform as it's really just starting to ignite.
Social Media Trends to Look for In 2012
January 17, 2012
Social media had its share of growing pains in 2011. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares.