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If Pandora Can't Monetize Mobile, Can Anyone?

January 11, 2013
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Every major digital media company — Facebook, Apple, Google and Microsoft, just to name a few — insists that it's also a mobile media company. But one has a better claim to that title than probably any other: Pandora, where more than 80 percent of listeners use the service on their mobile devices. It's by far the most heavily indexed major U.S. media property on mobile devices, according to a recent study from data analysis firm comScore. ...

 

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Procter & Gamble Bans Use of Pandora, Netflix for Employees
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When you're trying to digitize almost everything you do, like Procter & Gamble, apparently there's no room for digitizing goofing off. So P&G has shut down access to Pandora and Netflix for its 129,000 or so employees globally. "Those are not business critical," said P&G spokesman Paul Fox of Pandora and Netflix. He said the move was necessitated by the growing drain such sites put on P&G's bandwidth at a time the company is investing more in cloud-based applications to do its real work. 

 
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