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If Pandora Can't Monetize Mobile, Can Anyone?

January 11, 2013
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Every major digital media company — Facebook, Apple, Google and Microsoft, just to name a few — insists that it's also a mobile media company. But one has a better claim to that title than probably any other: Pandora, where more than 80 percent of listeners use the service on their mobile devices. It's by far the most heavily indexed major U.S. media property on mobile devices, according to a recent study from data analysis firm comScore. ...

 

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Procter & Gamble Bans Use of Pandora, Netflix for Employees
April 3, 2012 From Ad Age

When you're trying to digitize almost everything you do, like Procter & Gamble, apparently there's no room for digitizing goofing off. So P&G has shut down access to Pandora and Netflix for its 129,000 or so employees globally. "Those are not business critical," said P&G spokesman Paul Fox of Pandora and Netflix. He said the move was necessitated by the growing drain such sites put on P&G's bandwidth at a time the company is investing more in cloud-based applications to do its real work. 

 
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Pandora Still Has More Mobile Ad Inventory Than it Can Sell
March 12, 2012 From Advertising Age
Shares in Pandora, the internet radio pioneer that went public last year, fell after the company predicted ad sales this quarter wouldn't meet analysts' expectations. Pandora said that it expects consumer advertising sales this quarter to be the lowest of the year.
 

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