In a constantly changing search engine optimization landscape, it's important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in their search engine results pages, thereby widely affecting the rankings of the various websites....
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The Lowdown on Google+ for Business
February 13, 2013
From Social Media Today
Google+ is the social network created and powered by Google, the most
influential and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and search engine optimization strategies accordingly. Google+ has 343 million active users, and the social network is all the more important because of its increasing influence on search. Google dominates search. Social signals, like +1s, and AuthorRank are changing marketing as we know it and the way businesses need to approach social media.
7 Tips for Highly Effective Landing Pages
February 7, 2013
From Social Media Today
According to a whitepaper published by internet marketing firm Lonely Brands, around 38 percent of internet users who click on paid search ads are led to homepages rather than tailor-fit and optimized landing pages. What's wrong with this picture? Well, studies have shown that homepages have a paltry conversion rate at less than 2 percent. In other words, homepages are ineffective in meeting certain business objectives.
Bootstrapper’s Guide to the Mobile Web
Valuable Content Marketing
