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Important SEO Habits to Adopt for Post-Panda, Penguin Era Survival

February 15, 2013
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In a constantly changing search engine optimization landscape, it's important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in their search engine results pages, thereby widely affecting the rankings of the various websites....

 

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Google + hangouts
The Lowdown on Google+ for Business
February 13, 2013 From Social Media Today
Google+ is the social network created and powered by Google, the most influential and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and search engine optimization strategies accordingly. Google+ has 343 million active users, and the social network is all the more important because of its increasing influence on search. Google dominates search. Social signals, like +1s, and AuthorRank are changing marketing as we know it and the way businesses need to approach social media.
 
SEO
7 Tips for Highly Effective Landing Pages
February 7, 2013 From Social Media Today
According to a whitepaper published by internet marketing firm Lonely Brands, around 38 percent of internet users who click on paid search ads are led to homepages rather than tailor-fit and optimized landing pages. What's wrong with this picture? Well, studies have shown that homepages have a paltry conversion rate at less than 2 percent. In other words, homepages are ineffective in meeting certain business objectives. 
 

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FROM THE BOOKSTORE

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

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(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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