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The 2 Most Important Things for Email Marketers in 2013

January 24, 2013
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In Part 1, I addressed the successes of the email marketplace while (hopefully) casting a light on the crucial need for people smarts and subject matter expertise to make your email program head toward the next level. I used the Obama email program success to prove that technology didn't drive hundreds of millions of donations, but smart and crafty people spending a great deal of time and energy on every last detail did. So what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing?...

 

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Mobile Marketing 2013: The Importance of Mobile Search, Mobile Websites and Data-Sharing
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Mobile marketing is witnessing a dramatic change. Not only can we expect to see tremendous growth over the next five years, we can expect to see companies continue to find innovative ways to leverage the channel, this year. As the sharp sales in smartphones and tablets continue to rise, it seems there's no end in site to the popularity of these devices. This translates into nothing but opportunity for brands, marketers, publishers and advertisers.
 
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How to Provide Exceptional Customer Service
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Today's customers expect in-the-moment service, literally at their fingertips. In fact, 65 percent of customers prefer online support to telephone support. In our always-on, screen-driven world, social and mobile platforms have become a lifestyle. Forward-thinking marketers can successfully raise the level of consumer interaction with their brand via implementation of interactive customer experience technologies on the web, across social media channels and from mobile applications.
 

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