We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper infographic. The results won't be a surprise to any of our network members who create content (written or visual) to help our clients tell their brand stories.
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Infographic: Socially Devoted Brands Increase Response Rate to 48.1%
October 17, 2012
From Social Bakers
A few months ago we started the conversation on social media customer care. Now we can see results. Earlier this year, we conducted a study to find out how brands are leveraging social media to improve their customer care. The results have revealed that a shocking 25 percent of Facebook pages had closed walls and that page admins ignored 70 percent of the questions they received. That's why we decided to step in and start the conversation on social media customer care with "Socially Devoted," a new standard and benchmark for brands across all industries.
Infographic: Best Time to Send Email
October 16, 2012
From Get Response
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in its latest research on open and click times and came up with some interesting conclusions.