As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices....
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Social Media Signed the Death of Gross Marketing Tactics: Power to the People?
January 8, 2013
From Huffington Post
The figures are mind-blowing: 340 million tweets are shared each day; Facebook claims more than a billion accounts and over 6 million views every minute; YouTube is available on 350 million devices, allowing more than 4 billion hours of video watched each month leading to a trillion views in 2011. But social media provides more than just information on the biggest scale ever, it facilitates peer influence. Facebook pages inform whether a product is good or not. The number of "Likes," "Shares" and text comments also provides the "user-consumer" with information regarding what others are doing.
5 Marketing Predictions for 2013
January 7, 2013
There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year.