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Infographic: Facebook and Pinterest Are the New Wedding Planners

November 30, 2012
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After getting a new job or promotion, you probably post an update to Facebook, Twitter and other social profiles to let everyone in on the good news. But when something more personal happens like getting engaged, do you immediately post the information for your connections to see? Do you wait to tell your close friends and family first? It turns out about one in 10 (8 percent) brides are updating their Facebook relationship statuses within minutes of saying "yes." Mashable's Social and Tech wedding survey, done in conjunction with TheKnot.com, shows that today's bride is both connected and social.
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012 From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
 
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5 Quick Tips for Engaging Facebook Fans
November 28, 2012 From Social Media Today
With more than a billion active users, Facebook is a behemoth of a marketing opportunity — and one that a growing number of companies are positioning themselves to take full advantage of. According to a September study conducted by the social media experts at HubSpot, 42 percent of marketers consider Facebook to be an integral part of their marketing strategy. Though a substantial percentage of businesses now have fan pages, at this point in the game, simply being on Facebook isn't enough.
 

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