This week's infographic is courtesy of SalesCycle.com, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands.
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5 Keys to Behavioral Retargeting Email Campaign Success
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From All About Email
When behavioral retargeting email campaigns are done correctly, they can be among the most effective campaigns you can do. After all, since they're based on profiling attributes and precise customer behavior, they can be targeted
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Using Website Re-Engagement to Put the 'R' Back in CRM
March 10, 2011
From eM+C Daily
Chatter marketing is an expression that describes both the science of monitoring the opt-in customer and a prospect's online behavior. It also describes the art of translating that behavior in ways that allow marketers to deliver personal, powerful campaigns — ones that provide a company's loyal followers with convenient, relevant content and the least intrusive relationship possible.