The future of social commerce isn't in traffic referrals from Facebook, Twitter or even Pinterest, but in socially enabled e-commerce sites like Fab.com, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites. The infographic below summarizes the highlights of the report, which contains insights gleaned from 475 companies....
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012
From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
Is Instagram Right for Your Business?
August 31, 2012
From Social Media Today
If you haven't been in the loop on what's going on with this little app called Instagram, you're in for a surprise. Over the span of a few short months, the little company went from launch to being acquired by Facebook. As a marketing medium, Instagram creates some unique opportunities for businesses that want a way to connect visually with their customers. But is Instagram right for your business?
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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