The future of social commerce isn't in traffic referrals from Facebook, Twitter or even Pinterest, but in socially enabled e-commerce sites like Fab.com, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites. The infographic below summarizes the highlights of the report, which contains insights gleaned from 475 companies....
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