Instagram's youthful Chief Executive Kevin Systrom
allowed himself a luxury at a Paris technology conference that he never feels comfortable doing in San Francisco: wearing a tie. The founder of the popular photo-sharing app, now owned by Facebook, looks less comfortable when asked whether he'll soon be adding advertising to his service. "We don't have any specific plans to share about advertising yet, mostly because we're focused on growing the company as quickly as possible," Systrom said in an interview with Reuters TV at LeWeb technology conference in Paris. The decision, he conceded, may no longer be his alone....
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America Instagrams Costco, Tweets at Wal-Mart
September 21, 2012
Maybe it's the gargantuan boxes or pallets stacked to the ceiling, but Instagrammers love taking photos at Costco. Over at Wal-Mart, shoppers prefer Twitter, and Safeway shoppers check in with Yelp. All of these behaviors go by the same name — social media moments, according to LocalResponse, a mobile advertising provider. The company released its first study of retail check-ins from more than 136,500 social media moments at 10 top U.S. retailers, using four social networks — foursquare, Twitter, Yelp and Instagram — over the summer.
The Monthly Retail Social Index Spotlight: Tacori, Spencer’s and AutoZone
September 7, 2012
From ROI Report
Like many jewelry brands, Tacori knows its fans like things that sparkle, so it regularly posts photos of brilliant, light-catching and attention-grabbing diamonds. Though blatant product plugs don't work for everyone, Tacori's straightforward Facebook posts earn consistently high engagement. In these posts, the brand leads with a positive statement (e.g., "In love with this classic Tacori stunner!"), follows with a style/product number and ends with a professionally shot photo. It's a strategy that kept Tacori in the top 10 of Media Logic's Retail Social Juice Index (RSJI) almost every day in July.