Instagram's attempt to change its terms of service has inspired not only a user backlash but also-- now -- a class-action lawsuit. The proposed terms of service were introduced last week, though Instagram has sincebackpedaled. The lawsuit -- filed in U.S. District Court in San Francisco on Friday and firstreported by Reuters -- argues that the proposed changes would "transfer valuable property rights to Instagram while simultaneously relieving Instagram from any liability for commercially exploiting customers' photographs and artistic content, while shielding Instagram from legal liability."...
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Instagram Changes Course After Public Backlash
December 19, 2012
From NBC Chicago
Instagram, the popular mobile photo-sharing service now owned by Facebook, said Tuesday that it will remove language from its new terms of service suggesting that users' photos could appear in advertisements. The language in question had appeared in updated policies announced Monday and scheduled to take effect Jan. 16. After an outcry on social media and privacy rights blogs, the company clarified that it has no plans to put users' photos in ads.
Retail Brands on Twitter Aren't Tweeting
December 18, 2012
Yesterday I reported on research that found too many social media updates can be a real turn off to many consumers. Today's report looks at the opposite end of the engagement scale and finds that some brands on social media aren't doing enough. When the Acquity Group analyzed customer engagement among Interbrand's 2012 Best Retail Brands, it discovered that while every brand on the list except one has a Facebook page, and almost all (45 out of 50) are on Twitter, just 12 brands had a presence across all major social outlets (Facebook, Twitter, Instagram, Pinterest and YouTube).