Lyris, a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost return on investment. Here's a look at some of the key findings:...
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7 Reasons Why Email is Still Kicking
November 8, 2012
From eM+C Weekly
Mistaken predictions about the demise of people and things are relatively common. In the 1990s, brick-and-mortar bank branches were declared dead. ATMs and internet banking were supposed to result in the end of the local bank branch. Over the last few years, similar thoughts have been shared regarding email's fate in the digital marketing mix. Social media, SMS and mobile apps have been touted as "email killers." In the background, Facebook, Twitter and other brands have strengthened their use of email marketing to improve customer relationships.
Political Campaigns and Digital Marketing: Did They Miss the Mark?
November 6, 2012
From Website Magazine
When you look at political spending, campaigns are still investing more on traditional media platforms than online. Political marketers can take a lesson from consumer brands on how to harness online and social media marketing. Social media is an advantageous investment if political campaigns wisely use online channels, especially their analytics tools.