At the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer
is proving an engaging speaker. Turning to the audience, she asked, "How many of you have read an email on your phone and marked it unread so you could read it on your PC later?" A lot of hands went up. Mayer raised hers, too. That's an obvious example of a problem with mobile email that needs to get fixed. And Mayer has consistently said email is one of the core products Yahoo is going to focus on....
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Yahoo Reveals Advertising Deal With Google
February 7, 2013
The world of online advertising is in a tizzy. First Google revamps its AdWords model with enhanced advertising campaigns, and now Yahoo has announced that it's teaming with Google. The Cupertino, Calif.-based corporation confirmed yesterday that it's formed a new partnership with Google for "contextual advertising." This basically translates to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.
Seven Tools to Optimize Your Email Marketing for Mobile
February 4, 2013
Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices. This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.). Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users? Mobile open rates have grown 300% since 2010 (and show no sign of slowing). Now is the time to start seriously optimizing for mobile.