gave a rare public interview (albeit behind closed doors) since becoming CEO of Yahoo to Fortune's
Pattie Sellers Tuesday night. Not surprisingly, mobile was a huge focus of the conversation. Mayer explained what she sees as Yahoo's opportunity, and why the company is purging BlackBerrys from the building in favor of iPhones, Android and Windows phones. "We have a terrific set of assets on the web; they are all the things that people want to do on their mobile phones," she said.
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In B-to-B marketing, it's conventional wisdom that contacts with personal email addresses (e.g., Gmail, Hotmail, Yahoo Mail) are somehow less valuable than those with corporate email addresses. To bust this myth, we looked at our own database and evaluated basic metrics such as email opens, website visits, form submissions and creation of leads to see if there were differences in relative engagement between the two groups. What we found was quite surprising.
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