Marissa Mayer gave a rare public interview (albeit behind closed doors) since becoming CEO of Yahoo to
Fortune's Pattie Sellers Tuesday night. Not surprisingly, mobile was a huge focus of the conversation. Mayer explained what she sees as Yahoo's opportunity, and why the company is purging BlackBerrys from the building in favor of iPhones, Android and Windows phones. "We have a terrific set of assets on the web; they are all the things that people want to do on their mobile phones," she said.
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Should B-to-B Marketers Ignore Personal Email Addresses?
November 20, 2012
From Eloqua's Revenue Marketing Blog
In B-to-B marketing, it's conventional wisdom that contacts with personal email addresses (e.g., Gmail, Hotmail, Yahoo Mail) are somehow less valuable than those with corporate email addresses. To bust this myth, we looked at our own database and evaluated basic metrics such as email opens, website visits, form submissions and creation of leads to see if there were differences in relative engagement between the two groups. What we found was quite surprising.
Despite Social Frenzy, Marketers’ Love Affair With Email Isn't Waning, Study Finds
November 14, 2012
From Yahoo
A recent study from ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group indicates that while email remains marketing's workhorse, lack of relevancy contributes to deletions, fuels unsubscribe requests and pushes consumers to mark messages as spam. To improve results, marketers must embrace strategies to heighten email relevancy and improve timing. By doing so, they'll increase customer engagement and conversions.
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