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Marketers’ Approach to Mobile is (Still) Flawed

November 21, 2012
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Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing instead of taking advantage of its unique marketing and advertising opportunities. Rather than embrace mobile-specific marketing tactics, marketers have been more likely to just buy mobile advertising.

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