In 2012, Google released significant search algorithm updates that have changed search engine optimization practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We've recently been contacted by several prospects who wanted help recovering from Google penalties using the new "disavow links tool," even though their website wasn't penalized by any unnatural links penalty....
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Top 5 Social Media Fails of 2012
December 17, 2012
From Search Engine Journal
Every experienced social media manager knows that the channel can be unpredictable. Sometimes you expect one kind of response from your social followers but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn into total failures — and even cause quite a bit of damage to the company's reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from others so-called social media fails. Live and learn, as they say!
Facebook Down and Out: DNS Changes Cause Worldwide Outage
December 11, 2012
From Search Engine Journal
Facebook fell flat on its face last night when the site became inaccessible to vast numbers of users across the net, just hours after Google had pulled off a similar trick. While Google's outage early on Monday morning stole most of the headlines, with furious business people taking to Twitter to vent their frustrations, those hoping to make the most of the downtime by doing a little 'social surfing' during office hours may have been sorely disappointed.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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