The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have unveiled the Mobile Phone Creative Guidelines for public comment. Recently released guidelines look to help better define and unify current market definitions of accepted ad units. MMA and IAB officials say the guidelines will make mobile ad buying and selling a more effective process. The new guidelines will supplement the currently adopted measure of the Universal Mobile Ad Package (UMAP v 2.0)....
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MMA Study: Mobile Should Be 7% of Total Spend
August 30, 2012
When members of the Mobile Marketing Association convened in mid-July for the organization's CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about an initiative on how mobile spend should fit into integrated campaigns. The data from the project is now available and suggests that mobile ads should account for 7 percent of budgets even though the space is currently seeing spends around 1 percent. Marketing Evolution conducted the study, which projects mobile's share of the media mix will be "at least 10 percent" by 2016 as consumers continue to up smartphone usage.
MMA Smartgraphic: Who’s Turning You On?
May 9, 2012
The Mobile Marketing Association (MMA) prepared what it says is a smartgraphic (rather than infographic) that renders nicely both on a computer and smartphone. It first detects the device and then shows the appropriate image to the user. The theme of this smartgraphic is “Who’s Turning You On?” and it examines how we use our mobile phones.