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Mobile Ad Industry Calls for Standards As Devices Proliferate

January 25, 2013
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With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even as consumption on mobile devices has increased....

 

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Mobile marketing is witnessing a dramatic change. Not only can we expect to see tremendous growth over the next five years, we can expect to see companies this year continue to find innovative ways to leverage the channel. As the sales of smartphones and tablets continue to rise, it seems there's no end in sight to the popularity of these devices. This translates into nothing but opportunity for brands, marketers, publishers and advertisers.
 
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