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Mobile App Marketing Guidelines

November 16, 2012
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Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great reviews or promote your app through social media, but thankfully there are many options to utilize media spend to acquire downloads. Mobile app campaigns are bought similar to traditional online media campaigns....

 

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OMG! Text Messaging in Decline for the First Time
November 15, 2012 From CNET
If ever a story called for the use of an emoticon, this would be the one: text messaging volume in the U.S. has declined for the first time ever, according to a new research report. Regardless of whether the emoticon you'd assign to the story is a smiley or a sad face, it's worth noting that after years as a growing communications medium, texting may be starting to fall victim to new market trends, at least insofar as it generates revenues for wireless carriers.
 
Coca-Cola
Coca-Cola Launches Photo-Sharing App
November 8, 2012 From brandchannel

Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social media, the iconic brand's Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram's CEO says doesn't scare him.

 

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