Follow us on

Mobile Commerce: Website or App?

January 2, 2013
Get the Flash Player to see this rotator.
According to Forrester Research, mobile commerce sales will grow from $10 billion in 2012 to $32 billion in 2016, accounting for more than 7 percent of total e-commerce sales. With the adoption of smartphones and tablets accelerating worldwide, that percentage could be even higher. For smartphones, there's an ongoing debate about whether to develop an optimized website or an app for commerce. I think that debate should be reframed. All retailers should have a mobile-optimized e-commerce site, period. Whether they invest in an app is the question.


More Suggested Content:

ebay new logo
eBay Offers a Mobile Search Shortcut for Online Stores
January 2, 2013 From Search Engine Land
Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, namely tapping into the eBay and marketplaces. Let's take a closer look at eBay, and some strategies for using it to extend the reach of your existing catalog.
Marketing Strategy
Affiliate Marketing Trends for 2013
January 2, 2013 From practical ecommerce
Earlier this year, Forrester Research estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel's ability to produce new-to-file customers, generate incremental customer acquisition and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we'll see those investments divided among the following five key areas.


Click here to leave a comment...
Comment *
Most Recent Comments: