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Mobile Email Marketing Essentials for 2013

February 20, 2013
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If you haven't yet reviewed every aspect of your email marketing program on a small screen, you're falling back in the competition pack. Here are two reasons why optimizing your email campaigns for mobile should be your top priority this year:

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Rick Faulk
5 Best Practices for Tailoring Your Email Marketing to Mobile Users This Holiday Season
November 5, 2012 From eM+C Daily

A solid email marketing strategy is imperative to brick-and-mortar and web retailers who want their products and services in consumers’ carts this holiday season. The proliferation of mobile devices means that successful campaigns must appeal to both desktop and mobile users. This also necessitates a change in tactics for content and design. Mobile devices not only have smaller screens, but different capabilities. Use the following tips to help design mobile-friendly email marketing campaigns that will deck the halls with sales this season:

 
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Consumer Email Behavior: Leveraging Mobile in Email Marketing
August 28, 2012 From ClickZ
This is the third column in a series that features insights from a consumer survey conducted by my firm. This survey was completed in May 2012 and features results from nearly 400 respondents. The previous columns address "Using Images In Email Marketing" and "The Impact of Relevancy and Frequency." While consumers continue to have a great appetite for email, as 97 percent check their personal email account every day, we can all recognize the popularity of mobile phones and mobile messaging.
 

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