Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these professionals to define big data, and all consensus is thrown out the window. That's what IBM and Oxford University found when they surveyed more than 1,000 executives from 95 countries, across 26 industries. The respondents, given a list of choices, were allowed to select up to two descriptions of how their organizations view big data. No single characteristic topped 20 percent of the normalized results....
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For some marketers, the idea of big data can be a big pain. Perhaps that's because many marketers see themselves as cool creative types, not brainy math geeks. However, for the sake of both campaign return on investment and career advancement, it's time to take a closer look at some basics you'll need to navigate the statistical obstacle course before us, using big data for even bigger wins.
Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge
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Company: Lyris, a global provider of digital marketing solutions
Product/Service: Lyris ONE, a digital marketing automation platform
What it Does: Lyris ONE analyzes big data from structured and unstructured sources, including social, mobile and email, to power interactive marketing campaigns that facilitate customer engagement and drive revenue.
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