eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

More Companies Agree on Big Data’s Benefits Than its Definition

October 26, 2012
Get the Flash Player to see this rotator.
 
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these professionals to define big data, and all consensus is thrown out the window. That's what IBM and Oxford University found when they surveyed more than 1,000 executives from 95 countries, across 26 industries. The respondents, given a list of choices, were allowed to select up to two descriptions of how their organizations view big data. No single characteristic topped 20 percent of the normalized results....

 

Companies Mentioned:

More Suggested Content:

Patti Renner
4 Ways to Use Big Data for Big Wins
September 24, 2012 From eM+C Daily
For some marketers, the idea of big data can be a big pain. Perhaps that's because many marketers see themselves as cool creative types, not brainy math geeks. However, for the sake of both campaign return on investment and career advancement, it's time to take a closer look at some basics you'll need to navigate the statistical obstacle course before us, using big data for even bigger wins.
 
Lyris logo
Lyris Unveils First Digital Marketing Platform to Address Big Data Challenge
September 21, 2012 From eM+C Daily

Company: Lyris, a global provider of digital marketing solutions
Product/Service: Lyris ONE, a digital marketing automation platform
What it Does: Lyris ONE analyzes big data from structured and unstructured sources, including social, mobile and email, to power interactive marketing campaigns that facilitate customer engagement and drive revenue.

 

SPONSORED CONTENT

MORE ON INTERNET MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: