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5 Ways to Level the Mobile Playing Field
October 23, 2012
Not that complex, not overly time consuming and can still be done before the holidays. How does that sound? The three most common excuses for not including mobile tactics into your marketing mix are no longer valid. A complex, multifaceted mobile program is a requirement for some brands, but for many others that have been too afraid or distracted to get started, or if you want to make sure you have your bases covered for the holiday season, this is for you. If the simplicity I'm proposing isn't enough to keep you reading, then consider these stats:
5 Tips for Engaging Consumers With Video Ads This Holiday Season (and Most Any Other Time)
October 25, 2012
From Marketing Profs
The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it's not surprising that Forrester Research projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016.