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New Trends and New Norms in 2013

January 16, 2013
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I can't think of a year that brought more innovation to the inbox than 2012. New ideas about managing email are coming from everywhere, some from big mailbox providers like AOL's Alto, but lots from entrepreneurs and developers that just see a new way to experience email. As more and more gain traction in 2013, they have the potential to totally change the email ecosystem in ways that are great for consumers. That doesn't mean they're bad for marketers. 
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4 Ways To Determine Your Starting Bids
January 16, 2013 From Search Engine Land
While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can't get any data without a competitive bid. If your bid is too low, then your ad never shows. If your bids are too high, then you can quickly lose a lot of money; and if you are new to PPC, then you might decide that PPC doesn't work and abandon the medium.
 
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Google Launches Zavers Digital Coupon Service
January 16, 2013 From Search Engine Watch
Google have launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers boost loyalty and increase shopping cart size and offer redemption rates.
 

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