Americans want to know more about each candidate, so Rise Interactive decided to look at how Obama
and Romney are investing in internet marketing, specifically in paid search marketing. In our infographic, we include a brief analysis of their online spending, clicks, keyword bidding strategies and more. Let the debate begin!...
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Will Social Media Win the Presidential Election?
November 2, 2012
From Channel 4
When Barack Obama won the 2008 presidential election, he tweeted: "We just made history … All of this happened because of you." It was one of the moments which led pundits to compare him to John F. Kennedy in the way both embraced the new technologies of their respective eras to get them to the White House. If JFK was the first ever television president, they said, then Obama was the first Twitter president.
Political Parties Suck at Managing Email Marketing Campaigns
October 25, 2012
From Business 2 Community
Return Path recently put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but differently. Take a look at how: