When Google revamped its shopping service last May, it said it would begin charging merchants to list their products. These Product Listing Ads, as they're called, set off a firestorm of controversy because they represented the first time Google had eliminated a search service that had free listings in favor of a paid model. Although Google posed the move as a way to improve the quality of listings, merchants squawked that this would raise their costs to appear in shopping search results. Even more broadly, the move raised doubts in some people's minds about whether Google's search engine could still be seen as fair and impartial. ...
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The cash register rings. Who gets the credit? That's the crucial question in advertising these days, particularly online, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale — even an ad seen days or weeks ago.
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