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Once Controversial, Google's Product Listing Ads Now a Big Hit

January 29, 2013
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When Google revamped its shopping service last May, it said it would begin charging merchants to list their products. These Product Listing Ads, as they're called, set off a firestorm of controversy because they represented the first time Google had eliminated a search service that had free listings in favor of a paid model. Although Google posed the move as a way to improve the quality of listings, merchants squawked that this would raise their costs to appear in shopping search results. Even more broadly, the move raised doubts in some people's minds about whether Google's search engine could still be seen as fair and impartial. ...

 

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Mobile Ads on Google
Marketers at Odds Over Effectiveness of Responsive Design
January 28, 2013 From Mobile Marketer
Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree. What is not up for debate is that brands are flocking to responsive design in growing numbers as a solution to the issue of device fragmentation and the need to provide a consistent user experience across devices.
 
Google+ vs Facebook
Facebook Opens New Front in its War With Google for the Future of Advertising
January 28, 2013 From Business Insider
The cash register rings. Who gets the credit? That's the crucial question in advertising these days, particularly online, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale. Now Facebook is making it easier to show that an ad displayed on the social network led to a sale — even an ad seen days or weeks ago.
 

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