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Overcoming the Google Panda, EMD and Disavow Updates

December 14, 2012
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When it comes to updating its search algorithm, Google takes some sharp steps to make sure that it maintains the actual exercise of whitehat search engine optimization. The only motto behind this is to deliver better and much more reliable search results to users. Continuing on this line, this time too, the EMD update that Google introduced along with the Panda update will issue a check and reduce the "low quality" exact match domains in the search results. Disavow was yet another blow to traditional link building. Site owners can now clean low-quality, outbound links off their site....

 

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3 Ways to Begin Aligning Your PPC and SEO Strategies
August 14, 2012 From Search Engine Watch

Paid and organic search are the peanut butter and chocolate of the digital marketing world. One is good without the other, but when you put them together the combination is incredible. However, many search marketers and brands today never create that powerful combination. I took a look at a set of keywords to understand how many brands have listings in both paid and organic search. In a year that had a significant amount of search marketing evolution (think Google Panda/Penguin and the Knowledge Graph), the amount of overlap between paid and organic search didn't change much.

 
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I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates. I've seen my fair share of Google fallout though, usually brought forth by someone after they've seen their traffic tank. They don't know what happened, why, or much less how to fix it. Truth be told, I'm surprised by how often I've been presented with this scenario. Every single time it's boiled down to using bad SEO or outdated SEO tactics that they consider tried and true but are no longer valid.
 

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