Hey, you can name your baby whatever you'd like. India. Brooklyn. D'Brickashaw. Apple. Falcon. But if you're going to give your daughter a weird name, at least roll with something that doesn't imply you spent the entire pregnancy cycle staring at your iPhone. Baby Hashtag popped into this world on Saturday around 10 p.m., a precious little girl weighing 8 pounds....
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012
From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
#Twitter and #Hashtags in Email Subject Lines
November 28, 2012
From Experian
Twitter has been around for quite some time, but as we move into the holiday season, we've been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we'd take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit ideas you can use as we head in to the holidays.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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